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Generate More Leads & Traffic With On-Page SEO

On-page SEO is essential for the success of any website. It refers to the optimisation of elements on your website itself, such as the title and meta tags, headings, and content, in order to improve its visibility and ranking in search engine results. Here are some essential tips for effective on-page SEO in 2023:

Research and use relevant keywords

On-Page SEO starts with the basics, first on the list: Keywords are the words and phrases that people use when searching for something online. In order to optimise your website for search engines, you need to research and use relevant keywords in your content and meta tags. This will help search engines understand what your website is about and improve its ranking in search results. There are a number of tools available that can help you research and identify the most relevant keywords for your website. Some popular options include Google’s Keyword Planner, SEMrush, and Ahrefs. My absolute favourite is SemRush!

Write high-quality, original content:

The content on your website should be well-written, engaging, and relevant to your target audience. It should also be original, as search engines penalize websites that copy content from other sources. In addition to being original, your content should also be valuable and informative. This means that it should provide your readers with something of value, whether it’s a solution to a problem, a new perspective on a topic, or simply entertainment.
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Use headings and subheadings:

Headings and subheadings are used to structure the content on your website and make it easier for users to read. They also help search engines understand the main topics covered on a page. Use headings and subheadings wisely, and make sure to include your target keywords in them. When it comes to headings, it’s important to use a hierarchical structure, with main headings (H1) representing the most important topics and subheadings (H2, H3, etc.) representing the subtopics.


Optimise your images:

Images can help make your website more visually appealing and engaging, but they can also slow down your website’s loading speed. To optimise your images for SEO, make sure to use descriptive, relevant file names and include alt text that describes the image. Alt text is the text that appears in place of an image if it fails to load or if the user is using a screen reader. It helps search engines understand what the image is about and can also improve the accessibility of your website.


Use internal linking:

Internal linking refers to the process of linking to other pages on your own website. It can help improve the SEO of your website by creating a clear hierarchy and making it easier for search engines to crawl and index your content. When it comes to internal linking, it’s important to use descriptive, keyword-rich anchor text (the clickable text of a link) and link to relevant pages on your website.


Use external linking:

External linking refers to the process of linking to other websites. It can help improve the credibility and authority of your website in the eyes of search engines. However, make sure to only link to high-quality, relevant websites. When it comes to external linking, it’s important to use discretion and only link to websites that are reputable and provide value to your readers.


Optimise your website’s loading speed:

A website that takes a long time to load can be frustrating for users and may hurt its ranking in search results. To optimise your website’s loading speed, you can compress images, minify CSS and JavaScript files, and use a content delivery network (CDN). Compressing images can help reduce their file size and improve the loading speed of your website. Minifying CSS and JavaScript files can also help reduce the size of these files, which can help improve your website’s loading speed. A content delivery network (CDN) is a network of servers that deliver web content based on the geographic location of the user. Using a CDN can help improve your website’s loading speed by reducing the distance that the content has to travel.


Make your website mobile-friendly:

With more and more people accessing the internet on their mobile devices, it’s important to make sure that your website is optimised for mobile. This includes having a responsive design that adjusts to different screen sizes and making sure that your website loads quickly on mobile devices. To check if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. It will analyze your website and provide you with recommendations for improving its mobile-friendliness.


Use a clear and logical URL structure:

The structure of your website’s URLs can affect its ranking in search results. A clear and logical structure can make it easier for search engines to crawl and index your content. Use descriptive, keyword-rich URLs, and avoid using too many parameters or special characters. It’s also a good idea to use hyphens to separate words in your URLs, as this makes them easier to read for both users and search engines.


By following these essential tips for effective on-page SEO, you can improve the visibility and ranking of your website in search engine results and drive more traffic and leads to your business. However, it’s important to remember that SEO is an ongoing process and not a one-time fix. In order to continue improving the SEO of your website, you need to regularly review and update your on-page optimization, as well as engage in off-page activities such as link building and social media marketing.


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