What is SEO

SEO is the process through which specialised marketing agencies such as Doncaster SEO Company, improves your website content in order to be easily discoverable by users on search engines. 

Let’s say you are a local plumbing business in London, you want your website to be found on Google when people search for “plumber in london”, or “plumbing company london” or other variations. 

Our job is to improve your website pages for those search terms AKA keywords, so that your website is shown for that keyword as high as possible on the Google search engine results page (the page of results for your search term).

How can SEO benefit my business

By working on your website’s SEO, you can generate unlimited sustainable organic traffic (people coming to your website by finding it on search engines). The more SEO work you invest in your business the more you get out of it. 

Through SEO you can grow your business sustainably and get the best return on your investment!

SEO vs paid advertising

Unlike paid advertising, the traffic from your SEO campaign doesn’t stop if you decide to pause or stop your SEO campaign. Organic traffic continues to be generated by the assets created during the SEO campaign. By assets I mean content, media, backlinks etc. 

The assets you acquire during an SEO campaign are yours, you own them, and they continue to work for you. On the other hand, with paid advertising campaigns, all you own is the ad assets, meaning the ad copy and images. 

SEO vs paid advertising assets

SEO assets such as content, images, backlinks continue to live on the internet as long as your website is on the internet, you are not renting the distribution channel, which in this case is Google. That means that unless your website goes down or is taken down by Google you will continue to benefit from the SEO campaign and generate ROI. 

Paid advertising campaigns such as on Facebook or Google rent out the distribution channel, meaning if you stop paying for your content to be distributed, you stop getting people on your website. You do own the copy of the ads and media, but you cannot use it.

The main difference between the two marketing channels is that with SEO you hire help to optimise and build permanent assets whereas with paid advertising you hire help to create and optimise short term assets, but you also NEED to pay for those assets to be distributed. 

With SEO there is one entity you pay – the SEO agency that builds your assets up.

With paid advertising you pay two entities – the paid advertising agency (for their help to create and optimise the content) & the distribution channel AKA Google, Facebook, Bing, TikTok, Youtube etc.

Typical SEO results

Our SEO agency has delivered on multiple campaigns results ranging from  200% to 440% and even more! What does that mean? If your website currently generates 5,000 monthly visits and we increase this to 27,000 that’s an increase of 440%!

Does that sound too good to be true? No! It is achievable! Does that mean you can achieve the same results? Yes, it is possible! 

The most important thing to understand about SEO is that it is a LONG TERM investment. Results do not come overnight, in fact, the average SEO campaign length is around 12 months and most of the results start showing after month 6. 

Why is SEO a long term investment

SEO is a long term investment because the distribution channel is offered by search engines free of charge, but it costs the search engines money to run all the services required to offer this free of charge. 

In order for your website content to rank, it needs to be “crawled” by the search engine, then it needs to determine where your website content should be positioned based on their algorithm. 

For new content to be picked up and ranked on Google on a new website it can take on average 12 months or more for this process to happen, for an established website, it can take anywhere between 6-12 months. 

Of course there are exceptions to this rule and we have ranked content for new websites in 3 months, even a few weeks on both new and old websites – it’s an extensive topic to cover but email us or phone us on: 0130 261 6311 and we can discuss your individual case.

Who is SEO for? 

SEO is not for everyone. Why? Because it is a long term investment and results start coming in on average between 3-12 months. 

If you are someone that people on your website buy straight away, paid advertising is perhaps what you need!

If you are someone that is looking to lower their ad cost in the long term, or someone that is already established OR is not in urgent need of business, SEO might be for you. 

What you need to be aware of is that SEO will deliver amazing ROI, however it takes significant time to achieve the ROI. 

Unsure about SEO or have any questions? 

If you are unsure if SEO is for you, if you have any questions, call us, email us, all advice is provided free of charge, with no obligation to sign up to anything or buy anything from us. 

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